We want to formulate and create conversations around beauty, positive self-esteem, and mental health.   Our products are here to make you feel amazing.  We want you to find beauty in who you are, quirks, flaws, weaknesses, and all.  That is where you find your strength.  We are over unrealistic beauty expectations, and we embrace what makes you, you! 

Our Mission Statement: To become one of the top cosmetics companies by offering the best cosmetics possible in terms of quality, customer service, and innovation with our products.

A portion of the proceeds of every product sold is donated to help with research, education, care, and raising awareness on Mental Health & Disorders.